A couple of months ago my fellow bloggers and I were approached by new Australia-based swimwear company Lilly & Lime to see if we would like to try out their suits and review them for our readers. After doing some initial research on the company and finding out that they cater to fuller busted women (D cup and above), we were intrigued and excited to give their suits a try. Since this company is very new, we thought that it would be beneficial to both review their swimwear as well as dedicate a Retailer Spotlight to them so that our readers can learn not only about the brand, but the two women behind it.
When you first visit the Lilly & Lime website, you will notice how fun and youthful their swimsuits are. They use bright solids and patterns that are easily mix-and-matchable and offer three of styles of tops, all meant to support larger busts. I was quite impressed with their range of sizes as well with tops offered from a 28D all the way to a 38HH (U.K.). They also offer three styles of bottoms with sizes ranging from 8 – 18, also in U.K. sizing.
Over the next couple of months each of the bloggers at AEE will be posting our individual reviews and thoughts about the Lilly & Lime swimsuits that have been gifted to us, but before that here is your opportunity to learn more about the company and it’s owners Emma and Ash via my interview with Emma.
What influenced you to get into the retail lingerie/swimsuit business?
My business partner, Ash and I have both struggled our whole lives to find bikinis that we liked and that fitted us. So lack of choice was really the great motivator for us.
How did Lilly & Lime come to be?
We were at a Hens night a few years ago and discussing, over a few glasses of bubbly, how hard it was to find bikinis and so we decided to look into it a little bit more and start our own brand. Needless to say we had no idea what we were getting into and how hard it is to build a good bikini/bra in bigger sizes. It has taken us over three years to perfect the styles and fit. Luckily we have worked with some great technical people along the way who have guided us and become part of the L&L team.
How long has Lilly & Lime been open?
We have officially be open for two months. Yay happy dance.
Do you have a storefront, or are you strictly online?
We only sell online at www.lillyandlime.com .
How do you find the majority of your customers?
Currently our customers are finding us through Google, social media and word of mouth which is fantastic. We are launching some marketing campaigns in the next few weeks to broaden our customer base.
What is the best way for potential new customers to find or contact you?
Our site www.lillyandlime.com or lillyandlimeswimwear on Facebook and Instagram.
What makes you stand out from other swimsuit retailers?
We have a youthful, fun feeling about our prints but we take the fit of our bikinis very seriously. We are a new brand so we are constantly working with feedback we get from customers on what we can do to improve the fit and shopping experience. We really do want to make the best fitting bikinis for bigger busts in the world!
What is your favorite thing about your job?
Hands down it has to be happy customers. We recently had a customer who had been battling to find a bikini top that fitted her for years, she bought ours and sent us a message saying it was the best fitting bikini she has ever owned. That was an amazing feeling.
What is your favorite thing about the swimsuit industry?
We love bikinis, Summer, the beach and swimming so it doesn’t feel like hard work. The industry is fun and I don’t think people take themselves too seriously. At the end of the day we are selling a product that most people take on holiday with them or associate with Summer and good times and that in itself is a really nice thing.
What is the most common question that your customers ask regarding fitting?
“I am not sure what size to buy.” And our answer is always to be professionally fitted. We can give many tips on how the bikini should fit but there is no substitute for that one on one service.
Do you have your own personal favorite suit?
For me (Emma), I love to mix and match our colours and prints. I love the Balconette stripe top with the Hipster Tie bottoms in nectarine. Ash – I love the underwire halter and also the hipster ties – stripe and floral are my favs!!! Also a big fan of mix and match!
Do you have any hot, up and coming tips or advice for our readers?
The range is great for mixing and matching styles and colours so when you are looking to buy a bikini buy colours that work well together. Essentially you can buy two bikinis but end up with 4 different options for wearing them.
What would you like our readers to know about you and your company?
We have FREE shipping worldwide, we also accept returns and will do exchanges so you can find the size that’s best for you. Our prices are in AUD$ on the site so for most other currencies that works in your favour and the bikinis are a lot more affordable than you think. We are happy to help customers with any fit advice, questions and any feedback that you have for is is always welcome.